What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingTag: brand experience
The End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue readingThe World Is A Hyperlink
That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were
Continue readingThe Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingDo Shopping Centers Have A Future?
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingNo Pictures Allowed
I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography"
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingAn Expert With No Experience
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is
Continue readingAugmented Reality – A Marketer's Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life
Continue readingHow The e-commerce Grinch Stole Christmas – A Holiday Season Marketing Disaster
Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to
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