Thank you for your patience. There is one person ahead of me at the deli counter. It takes close to
Continue readingTag: brand impression
The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingQuality And Speed Don't Have To Collide
“Those are all great ideas, but we need something in market fast.” It’s the toughest part of the conversation, when
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
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