Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Tag: brand loyalty
Reclaiming Pressure In Business
How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
Continue readingMontreal! Next Monday! Ignite Your Brand… And Light The Night!
What will it take for your business to thrive in the future? It is very rare that I get the
Continue readingSix Links Worthy Of Your Attention #388
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIt Is Time To Ignite Your Brand… And Light The Night!
UPDATE ON THIS EVENT – I hate to be the bearer of bad news, but I am being told that
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingDon't Kill Them With Kindness
How does your brand build a relationship with your customers? There’s been a long-standing saying. It goes like this: Kill
Continue readingYou Have To Commit To Marketing
It’s easy to say that something isn’t working. We hear it all of the time (or, at least I do).
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingBuy Your Way To The Top
There’s a (not so) dirty little secret that authors don’t like to tell… You can buy your way to the
Continue readingPutting In The Time
Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook
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