Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingTag: brand loyalty
Robots And Makers And Drones… Oh My!
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don’t tell anyone
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingForce And Friction
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about
Continue readingThe Bright Side Of Black Friday
Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even
Continue readingThe Customer Is (Not) Always Right
There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue readingDon't Blame Groupon
No loyalty? Don’t like these bargain-hunting customers? Don’t blame Groupon. I have no desire for another daily deal on a
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingMissed Opportunities
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingTV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingThe Webkinz Effect And The Second Wave Of Virtual Worlds
If you have kids, odds are you know about Webkinz. It is a stuffed animal that you buy at retail,
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