brand manager Archives - Six Pixels of Separation

Can Products And Services Be More Social Than Humans?

Can technology make marketers suck less? One could argue that social media – for all of its wonders – has

Does your age make you any smarter? I know some pretty stupid people who are cranking past 60, and I

Marketers, we have a problem… Do you know how long an effective Facebook post should be? If I told you

Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think

It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could

The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding

Should brands respond to all negative comments? The common held response to a question like that is usually a stern

Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may

What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online

Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care

More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the

This is no April Fool’s joke. Both Joseph Jaffe (author of Life After The 30-Second Spot and Join The Conversation,