How should brands connect to consumers who just can’t stop moving? Social psychology and marketing professor, Adam Alter, has a
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Creativity Is Alive And Well
Don’t worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go
Continue readingThere Is No Brand Truth
What is the truth about a brand? Every brand thinks that they are either able to control their brand message
Continue readingThe New Digital Minimalism
How much of what are you putting online? I was interested in a mobile app. I went to their website.
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
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