brand messaging Archives - Six Pixels of Separation

How Does The "New Generation" Experience Brands?

TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s

How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It

What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the

So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public

Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:

It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and

Can brands be in control of their message? About a week after everyone got their hands on the seminal new