Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingTag: brand narrative
In Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingIs Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have
Continue readingJust Say "No" To Content
Learn how to say “no” when it comes to your content. We live in a “content is everywhere” world. This was
Continue readingGetting Lost In YouTube Will Help You Find Your Content's Soul
I went down deep into the YouTube rabbit hole. I didn’t think that I would ever get out. For me,
Continue readingLessons On Creativity From The Outside
“You have a podcast about bass players?” We live in a world where content is everywhere… and it’s 24-hours a
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingYour Streaming Live Brand
It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingThe Instagram That You Hardly Know
**There are a lot of people sharing pictures on [Instagram](http://instagram.com/mitchjoel/ “Instagram”).** It’s a trap to think that Instagram is an
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue reading10,000 Hours And 20% Of Your Work Time
How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern
Continue readingThere Is No Brand Truth
What is the truth about a brand? Every brand thinks that they are either able to control their brand message
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
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