It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingTag: brand narrative
Marketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingWhat's More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled,
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingThe Thing About Facebook And Brands
What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe New Exclusive
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in
Continue readingThe Homogeny Of Social Media
What happened to the idea that social media would be a different kind of media? As I sat in the
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingIs Your Business All About the Product? Or the People?
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically.
Continue readingWhat You Need To Know About Facebook, Content And Brands
It’s all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingWelcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingThe Last Temptation Of Social Media
There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingHow to Recover From Social Media Blunders
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It’s something that
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
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