“A gift for you…” How many times has a brand offered you a gift that was really (and truly) a
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You Can't Always Blame The Business Model When It Comes To Marketing
“Stop crying and get to work on changing your business model!” When I started off in the agency world (early
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingThe Frightening Ramifications Of High-Frequency Pricing
Something fascinating happened during Black Friday. It wasn’t the mad hoards of people trampling one another for the latest electronic
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
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