Will big brand’s boycott of Facebook advertising change Facebook and the state of social media? With every passing day, more
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Tag: brand story
Digital Advertising’s Moment Forward
Has digital advertising disproved the skeptics? If there’s an advertising contraction, who might survive and thrive? As little as a few weeks
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Melanie Deziel On How To Generate Unlimited Stories – This Week’s Six Pixels of Separation Podcast
Episode #715 of Six Pixels of Separation is now live and ready for you to listen to. Melanie Deziel is
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SPOS #715 – Melanie Deziel On How To Generate Unlimited Stories
Welcome to episode #715 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #715 –
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Story Driven With Bernadette Jiwa – This Week’s Six Pixels of Separation Podcast
Episode #636 of Six Pixels of Separation is now live and ready for you to listen to. What do you
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SPOS #636 – Story Driven With Bernadette Jiwa
Welcome to episode #636 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #636 –
Continue readingSix Links Worthy Of Your Attention #408
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingBetter Brand Stories With Mark Evans – This Week's Six Pixels Of Separation Podcast
Episode #599 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #599 – Better Brand Stories With Mark Evans
Welcome to episode #599 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingQuality And Speed Don't Have To Collide
“Those are all great ideas, but we need something in market fast.” It’s the toughest part of the conversation, when
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingIs Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have
Continue readingGetting Lost In YouTube Will Help You Find Your Content's Soul
I went down deep into the YouTube rabbit hole. I didn’t think that I would ever get out. For me,
Continue readingIt's A Small (And Strange) World After All, Brands
How much control does a company really have over their brand? Never has this question in business been asked more
Continue readingThe New Exclusive
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingTwitter Is Not Easier Than Blogging
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingDefensive Branding
Should brands respond to all negative comments? The common held response to a question like that is usually a stern
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