brand value Archives - Six Pixels of Separation

The Failed State of Digital Advertising

My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the

In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM

What is the number one reason that a customer is loyal to a brand? Some might think that it’s all

This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting to

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.

Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have

You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,

What a nightmare. I had to get my tires changed. Here’s a first world problem for you: I hate sitting

Before you go spouting off the answer to this question… Please read this article from The New York Times titled,

My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can