There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingTag: brand
Slimy Sales And Marketing Tactics
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or
Continue readingThe Modern Marketing Agency
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingCTRL ALT Delete Is My Next Book
Warning: self-promotional Blog post to follow… I am very excited to announce that the name of my next book is:
Continue readingBlogging Is Dead… Here We Go Again
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb‘s post, Blogging Declines Across the Inc. 500,
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingA World With No Keyboard And No Mouse
How’s that user experience working out for you? I often ridicule the masses (I know, that’s very snide of me).
Continue readingAnd In The End…
Do you have a morbid fascination with the end? I’m not sure why (but I’m pretty certain that a psychiatrist
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingThe Size Of The Boat. The Motion Of The Ocean.
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I
Continue readingWhat Are You Fighting For?
There’s an ugly truth about the business that most of us are in. A friend of mine works at a
Continue readingScenes From The Frontlines
A post Christmas story that is worthy of your attention… I was in the market for luggage. Not the usual
Continue readingThe Year Of More
While many article and columns look back at the year that was or posture on the year that will be,
Continue readingWhat Will Future Marketers Think Of Us?
That is the question that consumes me. I not only see the new forms of Digital Marketing as an opportunity
Continue readingWhere The Consumers Are
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I
Continue readingGetting Over The Lazy
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that
Continue readingHow to Recover From Social Media Blunders
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It’s something that
Continue readingForce And Friction
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about
Continue readingHurts So Good
What do you do when a brand is so good no matter how bad it treats their customers? While on
Continue readingSocial Media And How We're Botching The Best Part
You can measure everything online, so why aren’t we? eMarketer published a news item today titled, 2012 Trends: Social Media
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