What happens when great Marketing creative goes bad? It’s the oldest story in the advertising book: the agency will blame
Continue readingTag: brand
Breaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingThe Bright Side Of Black Friday
Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingLegacy Thinking
It’s easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something
Continue readingYour Name Matters
Here’s a truth: I never follow anyone on Twitter whose username is the name of a company. You may already
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingThe Next Layer Of Social Media
What’s next for Social Media? If I had a dime for every time I’ve been asked that question… More often
Continue readingThe Customer Is (Not) Always Right
There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue reading9 Glorious Truths About Creating Great Content
Marketers don’t like to make mistakes. People don’t like to make mistakes. Content has become a core ingredient in the
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingGetting The Social Customer To Buy
Shopping is a social act. We’d like to think that it’s the perfect fit for Social Media. Is it? Between
Continue readingThe Myth Of Reciprocity And The Social Life Of Brands
I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingDon't Forget To Be Human
Technology makes it easy to… Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off
Continue readingSteve
Do you remember being in your teens and buying a ticket to a concert? I was (and still am) a
Continue reading
Never another podcast episode or article 