I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
Continue readingTag: brand
The Drug Of "Next"
The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingControl… That Old Thing
Can brands be in control of their message? About a week after everyone got their hands on the seminal new
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingBusiness Social Media
Social Media has some funny quirks. On one hand, it’s about connecting, building rapport, establishing yourself as a recognized authority,
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingDo You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingThe Best Marketing Advice You Ever Received
What was the one piece of Marketing advice that you read, were told, heard or saw that has stuck with
Continue readingThe Liberation Of Comments And The New Storytelling
People leaving comments on a Blog has changed. If it hasn’t changed all that much, it’s going to. The primary
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingRead The Fine Print
Nobody reads the fine print. It’s either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingBlogging Is Dead (Again)
Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go
Continue readingIt's Not Me… It's You
When two people get tired of one another, it doesn’t take long for the break-up to occur. Why should Social
Continue readingWill All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook
Continue readingContent Is Everywhere – The Changing Tide Of The Internet
It’s no longer about sending people to your website. It’s about being at the center of where your consumer is.
Continue readingWhat A CMO Wants. What A CMO Needs.
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being
Continue reading
Never another podcast episode or article 