What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingTag: brand
BYOG – Bring Your Own Gear
Locking down computers from accessing certain websites is a common practice. Companies will site everything from security, liability issues and
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
Continue readingNot Buying What You're Shilling
Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC
Continue readingThe Me Media
What makes the New Media interesting? For some, it’s the many new voices who can now find an audience. Whether
Continue readingThe 6 Types Of Twitter Trolls
As great as Twitter is, there are many people who use and abuse it to the point of absurdity. Wikipedia
Continue readingTwitter Is Random
I’m not very good at Twitter. I understand it. I use it. But, I just can’t make it bend to
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingUncoupling Everything
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to
Continue readingThe Truth Behind A Massive Audience
The numbers are important. This may come as a shock to many people who have been playing along at home
Continue readingWill A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue readingThe Gentle Art Of Service
True story about service: When I’m on the road and presenting at events, I often dine alone – grabbing a
Continue readingMoving People Creates Movements
What is art? It’s a question that has been asked for as long as humans have done acts of creativity
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingHow To Hire A Marketing Agency
The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding
Continue readingWhat Do You Call This Thing?
I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
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