I want to be Alex Bogusky… and you should too. Forget that fact that Alex was one of the guy’s
Continue readingTag: brand
Get Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingThe Pillars Of Killer Content
Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingConsumer Advocate Or Selfish Pig?
Many people run to publish a customer service issue on Twitter, Facebook and/or a Blog, but who really benefits? I
Continue readingThe Digital Marketer's Master Library
What business books should you read if you are looking to up your game in the digital marketing channels or
Continue readingThe Secret To Getting Attention
Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about
Continue readingBrands Cannot Be Human
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply
Continue readingVideo Must Become More Social
Make no mistake about it, you can do many social things with online video, but we have to change our
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingIs Twitter Killing You?
Sometimes the worst thing that can happen to you is becoming wildly successful… Many people fail to realize the time,
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingSix Links Worthy Of Your Attention #17
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
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