Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture
Continue readingTag: brand
Big Talk. Small Acts
If you’re going to do anything in Marketing, is it more important to focus on "how many?" people you put
Continue readingIs Social Media Right For Every Business?
A great man once said, "Do or do not; there is no try." Fine, it wasn’t a great man, but
Continue readingIn Praise Of Lazy
As excited as you and I are about Digital Marketing and Social Media, don’t ever lose sight of the fact
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingThe Gentle Art Of The Retweet
As Twitter evolves and grows, the etiquette and "rules" change, morph and evolve along with it. Recently, a very influential
Continue readingYou Are Not Seth Godin
Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the
Continue readingThe End Of Conversation In Social Media
One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my
Continue readingPeople Pay For Value – Their Value, Not Yours
Why do so many products, services and brands grapple with such a very basic concept: people pay for value. But,
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingBrands Are Terrible At Twitter (Brands Are Terrific At Twitter)
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
Continue readingHow To Beat The Competition
Personally, I’ve never been afraid of competition. Oscar Wilde once simply stated, "be you because others are already taken." Seth
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingThe Real-Time Web Is A Big Problem For The Web
As we move closer and closer to the real-time Web, we are already encountering instances where the Web – as
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingI'm A Creep
What is it about the human condition that makes us interested in the personal and public business of one another?
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingThe Value Of Influence
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The
Continue reading15 Ways To Have A Better Meeting
Let’s face it, we’re getting worse and worse about being civil to one another and business meetings are a prime
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue reading
Never another podcast episode or article 