Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingTag: brand
What Makes Great Marketing… Great?
There are many words you can use to describe great Marketing. Seth Godin asks brands to figure out their Purple
Continue readingYou Can't Be Half-Pregnant
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to
Continue readingThe New Face Of Facebook
Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook
Continue readingThe Purpose Of Podcasting
Podcasting is not going replace radio, but that doesn’t make it any less interesting, powerful or compelling. Besides, radio is
Continue readingWhen Free Costs A Fortune
For the average person, having access to something for free is the best, but it’s when those average people become
Continue readingViral Videos Still Work
As the popularity of YouTube and other online video destinations grows, something made me think that the concept of a
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingWhat A Social Media Case Study Can Look Like
Success in Social Media can come from anyone and anywhere. Just take a look at what happened today… During our
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingAll You Need Is Love (And Then Comes The Business)
Art first. Business second. If you get the chance, be sure to watch the documentary, All Together Now. The feature-length
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingThe Power Of Engagement And Blog Comments
Engagement is not an absolute. There are many layers and ways to engage. Your engagement may not be my engagement.
Continue readingThe Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingThe Truth About Online Reputation Management
Here’s another dirty little secret about your brand and how you manage your online reputation… There’s no difference between what’s
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingPushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue reading
Never another podcast episode or article 