The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingTag: brand
Facebook Rules The Web
Can you imagine a world where Facebook surpasses Google? "Facebook ruled the Web last week just squeaking past Google to
Continue readingBloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either
Continue readingBoring Brands
There is no trick or luck in being successful. In fact, success can be created and summed up in two
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingThe End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going
Continue readingMaking Marketing Matter
Marketers are just scumbags. Sound familiar? Do you think that’s a fair assessment? Let’s be honest, the art of marketing
Continue readingAre Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It’s a tough question to answer. One
Continue readingHow Indispensable Are You?
The economy is still pretty sucky. Even as certain industries and sectors claw their way back to some sort of
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue reading6 Ways To Get Organized And Centralized With Social Media
Get organized and centralized now using Social Media. One of the easiest and best ways to get organized is in
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingThe #1 Problem Most Brands Have
It’s not about profit. It’s not about customer service. It’s not about inventory. It’s about consistency. Ask the best restaurants
Continue readingThe Great Race To The Middle
With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingThe Google Phone Is Really About This…
A computer that is in every person’s hand that connects them to information and everyone else in the world. Too
Continue readingBeing There
So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we’re
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingThe Watering Down Of Quality
If everyone can do something (like create an online video), doesn’t that mean that the overall quality of video production
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
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