When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop
Continue readingTag: brand
Media Hacks #14 Is Now Live And Ready For Your Ears
This will be my last time mentioning that the Six Pixels of Separation and Media Hacks audio Podcast will no
Continue readingBigger Than Your Own Head
It’s worth noting that just because everyone can publish anything to the world, it doesn’t necessarily mean that anyone is
Continue readingHow Big Business Is On Twitter Without Being "On Twitter"
In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they
Continue readingForget The Search Engine. Bring On The Referral Engine
Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the
Continue readingAugmented Reality – A Marketer's Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life
Continue readingThe Good Client
One of the hardest things to do is to choose a Digital Marketing agency. Here’s why: In the traditional advertising
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
Continue readingMarketing The Unmarketable
When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we
Continue readingGiving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let’s trot out the "fill-in-the-blank
Continue readingOn Twitter And Conversion
If you use Twitter solely for personal use, this Blog post is not for you. If you use Twitter for
Continue readingSix Pixels Of Separation Live In New York City – Special Invitation (And It's Free)
My first book, Six Pixels of Separation – Everyone Is Connected. Connect Your Business To Everyone, hits the book (and
Continue readingThe Slippery Slope Of Being Provocative
The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It’s the
Continue readingInches Not Miles
For a business to grow, it used to be all about closing as many big deals as possible. Things are
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingThe Dirty Little Secret Of The Twitter Elite
Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a
Continue readingWhen Online Advertising Fails The Newspaper Industry
If you’ve been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them
Continue readingReputation, Social Media And Your Boss
"60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in
Continue readingWhen Less Is More
When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
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Never another podcast episode or article 