It’s funny how new things can sometimes feel old. And, in the same breath, it’s one of the most ridiculous
Continue readingTag: brand
Conversation Is Not Community
It might seem like an obvious statement, but many brands simply don’t understand this one basic fact: conversation is not
Continue readingDigital Marketing And Personal Branding Freebies
If you have not already picked up a copy of my first book, Six Pixels of Separation, this might be
Continue readingA Marketing Thriller
Episode #177 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue reading320 Pages On Twitter For 140 Characters
Shel Israel looks nothing like the type of person you might think is on Twitter. The 65-year-old spent years in
Continue readingCustomer Reviews Matter More Than You Think
There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingGetting Called Out
It’s easy to sit behind a keyboard and call out both individuals and brands. There’s an argument for it and
Continue readingThere's Nothing Like Pressing The Flesh
One of the real ways to get ahead in these online channels is to take things offline. To meet people
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingFrom Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingAn Expert With No Experience
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is
Continue readingOn Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
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