As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingTag: brand
Quickly Moving Beyond The Web Browser
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi
Continue readingMake It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingConfusion Over Search Engine Marketing
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingDefining Failure
Not enough people come to our website. No one comments on this Blog. There are not enough people following us
Continue readingIt's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It’s also going to be
Continue readingOnline Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It’s also
Continue readingStart A Movement
Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingPersonal Branding Is Not An Option – It's Crucial To Success
More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the
Continue readingGet Out Of Your Own Way
Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: –
Continue readingManaging
Why is it that most businesses are fine with either keeping things just as they are or cutting back on
Continue readingMake Your Brand Personal
There’s a new gizmo called Mr. Tweet. If you’re on Twitter and you follow Mr. Tweet, it will send you
Continue readingTweetDeck – How Tweet It Is
If you are a fan of Twitter, you should make a point to download and try TweetDeck. Twitter is like
Continue readingThe Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging
Continue readingDigital Is The Great Disrupter
Whenever an industry shifts from physical products to digital ones, that’s when the real trouble for the traditional players starts.
Continue readingWhy You Need To Care More About Your Personal Brand
A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingBlogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingLike It Or Not, Your Website Is Part Of Your Company (And A Big One)
Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I
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