What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingTag: branding
Facebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingWe're Watching Too Much Netflix, People!
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingAmp Up Your Marketing Chops… Welcome To The Art Of Marketing
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingA Blog Is Like Lemmy From Motorhead… And David Bowie
On December 28th of last year, Lemmy from Motorhead died. Yesterday, David Bowie passed away. All the young dudes. Amazingly,
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingStop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingDisclosure. This Is A Disclosure.
#Client. How often are you trolling the social media feeds and you see some kind of post about how great
Continue readingThe Minimal Viable Brand
Episode #463 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #463 – Minimal Viable Brand With Denise Lee Yohn
Welcome to episode #463 of Six Pixels Of Separation – The Mirum Podcast. If you look at Silicon Valley, there
Continue readingDigital Darwinism
Episode #456 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #456 – Digital Darwinism With Tom Asacker
Welcome to episode #456 of Six Pixels Of Separation – The Mirum Podcast. Brands are in a very difficult predicament.
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingHow To Suck As A Brand (With Grace)
There are two trains of thought when it comes to brutal brands: They’re so bad that they don’t even know
Continue reading
Never another podcast episode or article 