Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
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Disruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingStop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingDisclosure. This Is A Disclosure.
#Client. How often are you trolling the social media feeds and you see some kind of post about how great
Continue readingThe Minimal Viable Brand
Episode #463 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #463 – Minimal Viable Brand With Denise Lee Yohn
Welcome to episode #463 of Six Pixels Of Separation – The Mirum Podcast. If you look at Silicon Valley, there
Continue readingDigital Darwinism
Episode #456 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #456 – Digital Darwinism With Tom Asacker
Welcome to episode #456 of Six Pixels Of Separation – The Mirum Podcast. Brands are in a very difficult predicament.
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingHow To Suck As A Brand (With Grace)
There are two trains of thought when it comes to brutal brands: They’re so bad that they don’t even know
Continue readingBrands Can Have Real Conversations
Are there any real conversations happening out there? It’s been a long day. I hopped an early flight to Boston
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThere Is No Brand Truth
What is the truth about a brand? Every brand thinks that they are either able to control their brand message
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