You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingTag: branding
Frayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThere Is No Brand Truth
What is the truth about a brand? Every brand thinks that they are either able to control their brand message
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingThe Secret To Getting Picked
Being picked by someone or choosing yourself and leading… which do you choose? It seems like an obvious answer. Any
Continue readingThe Sad State Of Brands This Week
This post is not going to earn me a lot of friends (and I really don’t care). I am a
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingWhat's More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled,
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
Continue readingThe Ambiguous Brand
Branding is no longer a zero-sum game. Back in my music journalism days, I had the chance to interview Gene
Continue readingThe Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingThe Future Of Iconic Brands
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me
Continue readingThe Power Of Imagination
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury
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