Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
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The Moment Of Truth
Are people willing to pay for what you do? You can create great content. That content can generate all kinds
Continue readingThe #1 Problem Most Brands Have
It’s not about profit. It’s not about customer service. It’s not about inventory. It’s about consistency. Ask the best restaurants
Continue readingNewspapers, Google, Advertising And The Big New Media Mess
Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingFrom Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
Continue readingSummer Reading List – Six Picks To Get You Thinking
Summer is here (ok, based on the weather, it’s almost here). As things slow down and people shift into summer
Continue readingAffiliate Links In Twitter Will Sink Marketing To A New Low
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About
Continue readingHold Off On Twitter – Fix Your Website First
It’s fundamental – focus on your website. You thought this Blog post was going to tell you that you’re missing
Continue readingPersonal Branding Is Not An Option – It's Crucial To Success
More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the
Continue readingDeliver Value
What may seem like value to you may well be spam to the person you’re sending it to. This is
Continue readingMake Your Brand Personal
There’s a new gizmo called Mr. Tweet. If you’re on Twitter and you follow Mr. Tweet, it will send you
Continue readingTrust Is Non-Transferable
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took
Continue readingDigital Is The Great Disrupter
Whenever an industry shifts from physical products to digital ones, that’s when the real trouble for the traditional players starts.
Continue readingWhy You Need To Care More About Your Personal Brand
A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingInteresting Stats About Your Brand And Online Opinions
The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
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