branding Archives - Page 14 of 14 - Six Pixels of Separation

Why You Need To Care More About Your Personal Brand

A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s

Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that

The Internet really is changing everything we know about brands and building loyalty online. There were many stats, graphs and

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads

The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).

Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I

I would say "no," but some might say otherwise. I’m not naive to the point of thinking that there are

Take a look at some of your favourite Blog postings over the past six months. My guess is your could

That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured

I just spent two very different days with very different groups of people, talking about two very different topics, and

"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped

I’ve been kicking around this mantra for a long while: "you need to earn the right to get your Consumers

Over the years I’ve mentioned Maslow’s hierarchy of needs on countless occasions when looking at why Social Media and Online