Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I
Continue readingTag: branding
Facebook Is Not The Answer
Take a look at some of your favourite Blog postings over the past six months. My guess is your could
Continue readingConversations Need To Yield Actions Measured In Dollars
That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured
Continue readingThere's Only One Way To Win At Social Media And Word Of Mouth Marketing
I just spent two very different days with very different groups of people, talking about two very different topics, and
Continue readingRSS Advertising Yes – Podcast Advertising No
"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped
Continue readingUser Generated Content Done Terribly Wrong
I’ve been kicking around this mantra for a long while: "you need to earn the right to get your Consumers
Continue readingEmotional Branding Can Happen In Online Social Networks
Over the years I’ve mentioned Maslow’s hierarchy of needs on countless occasions when looking at why Social Media and Online
Continue reading