What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
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Not Buying What You're Shilling
Transparency and full disclosure don’t mean much in the world of Social Media anymore. Do you remember when the FTC
Continue readingThe Me Media
What makes the New Media interesting? For some, it’s the many new voices who can now find an audience. Whether
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingWhat The World Needs Now Is More Media Hackers
Do you think that traditional mass media companies are really going to invent the future of media? It doesn’t look
Continue readingSix Links Worthy Of Your Attention #50
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #41
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhat Type Of Advertising Has The Most Influence?
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that
Continue readingWhat Type Of Content Should My Company Produce?
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions.
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingThe Interactive Imperative
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingThe One Thing About Social Media That Most People Don't Think About
How much do you enjoy walking in on the middle of a movie? Right. Figured as much. Well, welcome to
Continue readingWhen The Definitions Are Wrong
One of the biggest disruptions you may have noticed since the pervasiveness of Social Media is our definition of things.
Continue readingBrands Cannot Be Human
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply
Continue readingDecisions, Decisions, Decisions
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue readingThe White Noise That Is Twitter
Don’t get too caught up in the amount of followers that someone has on Twitter or how big the overall
Continue readingOnline Video Can Kill Your Credibility
The majority of independent online video content being created is mostly unwatchable. I’m usually not that critical of online video
Continue readingThe End Of Conversation In Social Media
One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my
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