What is the true value of a comment on a blog? If you go back in time (a little over
Continue readingTag: business column
Don't #Unplug From Technology
Don’t blame technology for our unhealthy relationship with it. Grazing the magazine newsstand on my flight to NYC last week,
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingIs Google Breeding An Army Of "Glassholes"?
The Post PC world will not be kind to advertising as we have known it. There are two trains of
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingIs Marketing About To Get Really Creepy Or Really Good?
Apple acquired a company last week. It’s something to pay attention to. There is still one slightly unchartered territory that
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThe Other Story Of The Smartphone
When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of
Continue readingAs TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business
It’s happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
Continue readingWhy I'm Proud To Be A Dummy
A true story… The other week, I was on a busy flight out to the West Coast. It was a
Continue readingThe Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
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