What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingTag: business column
The Drone Wars… Business Style
Drones are everywhere. Less than a decade ago, The Pentagon had about fifty unmanned combat air vehicles (known as drones
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingDances With Robots
In 1863 something profound happened to First Lieutenant John J. Dunbar. While recovering from an injury during the American Civil
Continue readingThe End Of The Smartphone
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingThe Future Of Iconic Brands
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me
Continue readingWhy Email Needs A Facelift
There has got to be something better than email. Email has been around longer than you think (you check out
Continue readingOn The Road (Warrior) Again
Now – more than ever – it’s possible to do business from anywhere at any time. For over ten years,
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingWhere Everybody Knows Your Name… And Face
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable?
Continue readingWhen Digital Just Won't Do
If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google,
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingThe Mailbox Re-Invented And Brought To You By Amazon
"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingA Better Waze To Handle Traffic
Israeli drivers are insane. This isn’t a scientific fact, but rather a commonly held belief with the rest of the
Continue readingThe Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue reading
Never another podcast episode or article 