It’s strange to write that, but it’s true. Before fake news, algorithm-induced feeds, selfie narcissism, documenting over experiencing, and the
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Tag: business keynote
It’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
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Welcome To Toggle Economics
What happens when you have access to everything all of the time? The other week, Quartz published a fascinating article
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When Things Go Bad (And There’s Nothing Your Brand Can Do About It)
We like to blame others. In fact, when it comes to brands, it’s almost a given. Any mistake and misstep
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What Is The Next Move After Something Goes Viral?
We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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How Far Ahead Can Your Brand See?
What if consumer habits changed over time, and then very quickly… what would you do? How long have you heard
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Is TV Advertising The Next Big Thing In Advertising?
It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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Reclaiming Pressure In Business
How often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
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The Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
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“Don’t Quote Yourself.” – Mitch Joel
Do you like those social media posts? The posts where an individual creates an image, and fills it with a
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To Understand The Current (And Future) State of Media, Look No Further
Sometimes a good conversations brings out the best ideas for the future. Not that long ago, Joe Rogan sat down
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Is This The Digital Economy That We Want?
That was the only question left to ask after Facebook released their quarterly earnings. Here are the details from Facebook’s
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The Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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Peak Podcasting (And Why It Sucks)
I love podcasting. Look no further than Six Pixels of Separation or Groove – The No Treble Podcast. I love
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Why Smart Audio Is Important For Brands Right Now
Smart audio is not something to focus on just because it was the big deal at CES this past year.
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Make News Great Again
At first it’s subtle, then you see it… and it’s very overt. People want the news. People need the news.
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What Disruption Really Means
When we talk about disruption, innovation and transformation, what are we really talking about? Some might argue that it’s really
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What A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
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When You Can, Always Mix Business With Pleasure
As you read this, I am headed to Los Angeles. For the past few years, I have been doing presentations
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The Fyre Festival Documentary Is An Indictment of the Marketing Agency Business Model
The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
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Amazon’s Next Big Move In Advertising
Amazon just made a(nother) serious move. Certain news hits the cycle and it gets goggled up, dismissed or never rises
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