For a business to grow, it used to be all about closing as many big deals as possible. Things are
Continue readingTag: business model
The New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingOn Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of
Continue readingThe Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really
Continue reading6 Steps Towards A New Economy
As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingPrint Is Not Dead
There has been a lot going on in the news in the past few days that might lead you to
Continue readingManaging
Why is it that most businesses are fine with either keeping things just as they are or cutting back on
Continue readingThere Is A Cost To Free
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there
Continue readingMass Media – Mass Destruction
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it.
Continue readingThe Beauty Of Blogging
The Huffington Post Complete Guide To Blogging book just hit the bookshelves, and the foreword by Kenneth Lerer and the
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingNew Business Models
There are lots of little ways to tweak your business and how you market it using the many online channels.
Continue readingKnowing When To Adjust Your Marketing
The music industry continues to be a great barometer for understanding when to adjust your Marketing initiatives. There’s no denying
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Never another podcast episode or article 