Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingTag: business model
You Can't Always Blame The Business Model When It Comes To Marketing
“Stop crying and get to work on changing your business model!” When I started off in the agency world (early
Continue readingAmazon Deliveries Inside Your Home And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #382
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Real Retail Apocalypse (It's Not What You Think)
Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingTransform Your Digital Marketing – Live (And Free) In Montreal This Wednesday
I will be speaking live in Montreal this coming Wednesday… and it’s free. I am often asked when I will
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingWhy I Started Subscribing To The New York Times (It's Not What You Think)
This week I started my digital subscription to The New York Times. It’s not what you think. I did not
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingDon't Confuse Growth For Relevance
Just because something does not post Wall Street growth, it does not mean that it is dying or no longer
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingGlobal Perspective, Different Perspectives And Many Opportunities
How much do you really know about China? How much do you really know about Alibaba? Here’s a thought: You
Continue readingThe Pride And Prejudice Of Shopify
This is a true story… Many, many years ago a dear friend, mentor and local community leader asked if I
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
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