Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingTag: business strategy
If Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingAre You Good At Business? Let Facebook Decide
What makes a great business? Put aside things like how ethical the business is, well-priced, marketed, value of the brand,
Continue readingWhy You Should Be Thinking About Design Thinking
Where are you/where is your business when it comes to design thinking? I have been spending a lot of time
Continue readingWhat's Bigger Than Big Data?
How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingDesign Your Thinking Differently
How often do you think about design? It could be the use of a font, the architecture of a building
Continue readingShort(er) Form Video
It’s happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingWho Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble
Continue readingThe Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingCopying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingWill A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingProduct Is The New Marketing
Brands can’t hide any more. If you’re reading this Blog, you already knew that. Last night Jeff Bezos (founder and
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingFiguring Out The Hardest Part Of Marketing With Nilofer Merchant
Episode #198 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #198 – Figuring Out The "How?" With Nilofer Merchant
Welcome to episode #198 of Six Pixels Of Separation – The Twist Image Podcast. When you ask people working in
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