What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
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Don't Be Evil
All companies have one goal: to make money. Strike that. All companies have two goals: to make money and to
Continue readingPay Attention To The Future Of The Internet Today
When you think about the Internet, what do you think about? Google and Verizon in the U.S. came together to
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingThank Social Media For The Next Phase In Human Evolution
What do you do with your down time? The average Canadian watches more than 25 hours of television every week
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Value Of Influence
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingThe iPhone Of The Future
How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs
Continue readingLife Is Marketing
We often forget that everything we do is Marketing. Even if we don’t like the term “marketing.” Even if it
Continue readingOne Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about
Continue readingThe Fuss About Facebook
You can’t poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues.
Continue readingWhat Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
Continue readingFive Reasons Why This Blog Is A Failure
If you have a Blog, it’s hard not to pay attention to lists that rank Blogs. It’s hard not to
Continue readingYou Can't Be Half-Pregnant
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingWhat Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is
Continue readingAll You Need Is Love (And Then Comes The Business)
Art first. Business second. If you get the chance, be sure to watch the documentary, All Together Now. The feature-length
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