Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money
This was the argument that was debated over twenty years ago. Why do we have to keep having the same
Continue readingThe Tune-Up Of TV
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
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