Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s
Continue readingTag: call center
These Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingSocial Media Gurus – That Old Chestnut
Who should own Social Media? It’s starting to feel like we’re constantly trotting out the same old dead horse to
Continue readingOn Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
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