There is hesitancy to… Head back to the office full time. Attend corporate events and conferences. Hold large team gatherings.
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Tag: chief marketing officer
Put Design At The Core of Business Today
Here’s a piece of data that should raise an eyebrow (or two)… 66% of CEOs could not say what their
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The Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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The Obvious Prediction For CES This Year = Smart Audio
I’ve never been to CES. I’ve never been to SXSW. I follow what’s happening at both of these major events,
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Have We Hit Peak Marketing?
Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in fact
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Direct Is The New Disruption
Whatever industry you serve, direct is the new disruption. It used to be that brands would work with their agencies
Continue readingMedia's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingMarketing Lessons From The Toxic Avenger With Jeffrey Sass – This Week's Six Pixels Of Separation Podcast
Episode #593 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #593 – Marketing Lessons From The Toxic Avenger With Jeffrey Sass
Welcome to episode #593 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingIf Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?
The death rattle for marketing agencies has been heard for the past few years. Word has it that the once
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingThe Audience (Formerly Known As The Audience)
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingThe Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
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