While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingTag: clay shirky
Getting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingWhat Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingThe Pending Digital Disruption
How many times a week do you hear someone say, "it’s a shame what happened to the music industry?" or,
Continue readingThe Digital Marketing Essential Reader
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing,
Continue readingLearning About Social Media Marketing
One day isn’t going to cut it if you really want to learn about something, but it’s a great start.
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingThe Social Media Revolution
Need some real insight into the the Social Media revolution? Here is a great video interview with Clay Shirky (author
Continue readingThe Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to
Continue readingAnother (Brilliant) Take On The Newspaper Industry
When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet
Continue readingTime To Learn
Sadly, most people stop reading books after they graduate from university. They don’t really learn anything new unless they take
Continue readingHow Social Media Can Make History
Here are 17 minutes that just might help you understand the true power of everything we’re experimenting with online, and
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingWhen The Media Is The Message
The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director,
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingPrint Is Not Dead
There has been a lot going on in the news in the past few days that might lead you to
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingNow Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with
Continue readingDigital Natives Are Here
Is your company blocking access to YouTube? Can no one get on Facebook or check out MySpace? Is your IT
Continue readingBooks You Need To Read To Succeed In Business
It’s not all about Blogs and Digital Readers. Picking up a great business book will give you focus, new perspective
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Never another podcast episode or article 