Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingTag: cmo
If This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingA New Force To Change Your Habits
Mobile is critical. Be where the consumers are. Let’s be much more social. I can’t tell you how many times
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue readingMarketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingMarketing Twitter
Life can be strange. It’s hard to imagine a brand not seeing Twitter as an opportunity to share and connect
Continue readingAll Filler. No Killer.
Everyone wants a hit. That was the general sentiment around the rehearsal spaces when I studied music in college. Some
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingBlogger Burnout
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the
Continue readingNative Advertising Is Everybody's Problem
Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native
Continue readingHow To Suck As A Brand (With Grace)
There are two trains of thought when it comes to brutal brands: They’re so bad that they don’t even know
Continue readingWhen Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingThe End Of Liking A Brand In A Move Towards Anti-Social Media
Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingMarket What Works. Get Schooled… Seth Godin Style
Are you interested in taking a very modern course in marketing? With each and every passing day, I get a
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
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