When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
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Maybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingThe Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
Continue readingHow Big Is The Digital Marketing Pie?
Digital Marketing may not be booming (it’s close to it though) and the future is healthy. eMarketer had a news
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
Continue readingDoes 3,495 Views On YouTube Mean It's Viral?
On February 12th, 2008 (about four days ago) I posted a video to YouTube called, Apple Macbook Air Sony Vaio
Continue readingA Good Day For Marketing
I came across two news items that struck me today. First up was a news item from BtoB Magazine titled,
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