How does that coffee machine work? I’m not a big coffee drinker. Too much caffeine does not play well with
Continue readingTag: communication
The George Costanza Approach To Getting Things Done
Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingDigital Empathy
When I drive home from the office, I pass an elementary school and there are always shenanigans taking place. I
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingThe Art Of Public Speaking
Is there any true value in public speaking? It’s a question that I get asked all of the time. Most
Continue readingWhere Do Ideas Come From?
"I keep having my ideas ripped off!" I grew up being friends with a very successful individual. The problem was
Continue readingThe Last Temptation Of Social Media
There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingA World With No Keyboard And No Mouse
How’s that user experience working out for you? I often ridicule the masses (I know, that’s very snide of me).
Continue readingA Life Without Technology
There’s no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty.
Continue readingThe Digital Marketer's Master Library
What business books should you read if you are looking to up your game in the digital marketing channels or
Continue readingUp Your Game
There are many people who want to move ahead in Marketing. They want a better job. They want more pay.
Continue readingA Living Organism
Part of the reason that automated tools pose a challenge to Social Media is because it removes that live feeling.
Continue readingThe White Noise That Is Twitter
Don’t get too caught up in the amount of followers that someone has on Twitter or how big the overall
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
Continue readingThe Internet As Your Birthright
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet.
Continue readingAdvice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingWhat Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
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