Good ideas spread. Bad ideas spread. I’ve said it before, and I will say it again: the best thing about
Continue readingTag: communications
Understanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingOn Journalism
If you’re interested in a career in Journalism, think long and hard about what it will mean to "be" a
Continue readingSpam Is Spam
Just because there are new channels with which you can communicate with a mass audience, it does not give you
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingAttention PR People: Here's How To Pitch A Writer
You would think that after the countless years of Bloggers calling out PR professionals on bad pitches that things would
Continue readingTop 10 Digital Thinkers
Who do you think really "gets" (whatever that means) the digital channel? Who understands what is happening, where it’s going
Continue readingThe Success Of Marketing
"Unlike accounting or the law, marketing is not a profession. Anyone can call himself or herself a marketer. The absence
Continue readingNot Sure Who To Follow?
One of the biggest challenges in diving into some of the newer Social Media channels is figuring out who is
Continue readingOwning "You"
One of the major pieces of advice musicians and bands must know is that if they are promoting themselves on
Continue readingDeliver Value
What may seem like value to you may well be spam to the person you’re sending it to. This is
Continue readingWatch Your Language
There are many places online to speak your mind in a quick, off-the-cuff and immediate fashion. This makes it one
Continue readingWho Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people’s ultra-short/sharp bios on Twitter, you will notice
Continue readingThe Real Work Has Yet To Begin
Everyday, there are more and more Blog posts where people are saying that they don’t have time to Blog or
Continue readingNow Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with
Continue readingIntimacy 2.0
At what point do you have too many friends, followers and subscribers? The big question we keep hearing about all
Continue readingMarketing Education
Have you thought about changing the world today (just a little bit)? We tend to get caught up in clickthrough
Continue readingHow To Get Media Attention In One Easy Step (And It's Free)
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
Continue readingSix Degrees Of Separation (Not Pixels) Stands Up – Get Ready For More Connectedness
The small world experiment (also known as Six Degrees of Separation) has been validated by researchers. According to the article,
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