“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
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When Everybody Gets It Wrong
Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let’s start here: this is
Continue readingThe World Of Mirum
It’s amazing to hear the questions that you asked get about your business, when you’re ”out in the wild.” I’ve had
Continue readingOriginal Ideas…Or Creative Ideas? Getting Beyond The Stuck.
How often do you get paralyzed by the fact that you don’t have an original idea? Confession time: this has
Continue readingThe Future Of Advertising Is… Magic?
This is a big week in the marketing world. In case you have been living under rock, this is the
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingWhat's A Yahoo?
How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingWill Your Brand Survive In The Live Brand World?
How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingThe Five Business Books That Permanently Changed My Life
We buy a lot of books. Many of them don’t get read. Sadly. I’m just as guilty as the next
Continue readingPlease Build A Better Presentation. It Will Help You Build A Better Life.
Are you surprised by some of the presentations that you have been forced to sit through lately? It’s a topic
Continue readingEverything Is Digital
Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future
Continue readingEmotion Is The Fast Lane To The Brain
We talk a lot about storytelling and brands, don’t we? Let’s reverse that thought: how many brands are actually great
Continue readingCheap. Efficient. Elegant.
How good is Hollywood at showing us the Internet on screen? Not The Matrix, but reality. Whether it’s text messages
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingHow To Make Everything You Say A Treasure To Your Audience
My first time attending the TED conference was a bit of a disaster. In fact, it’s a miracle that I
Continue readingIs Your Work Your Hobby?
I tried to take electric bass lessons. It didn’t last long. I know so many people who attempt to start
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