When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was
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Let's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingNetflix And The Future Of Television
Netflix has done what Blockbuster could not do. But it’s about much more than a streaming technology. TV has become
Continue readingDid Google Just Kill Email?
Don’t know someone’s email address? No need to fret, Google is here. Confused? Don’t be. Let’s go back in time
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingGet Yourself In Fighting (Mental) Shape For 2014
It’s the day after Christmas. Some are taking it easy. Others are sorting through their holiday gifts and deciding what
Continue readingThe Best Gift That You Can Give Yourself
We are quickly entering into the holiday season. That’s a lie. We’re already deep into it. The parking lots at
Continue readingYou Don't Know Jack (Dorsey). But You Should…
There are very few people that are truly prodigies and innovators. Writer’s toss those words around as a way to
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingOpt In To Your Work
It’s hard not to be inspired after spending some time at the Googleplex. It’s a sprawling campus in Mountain View,
Continue readingHow Much Screen Time Should Kids Have?
What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingShort(er) Form Video
It’s happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that
Continue readingThe One Key To Successful Content
What do you think makes someone’s content relevant? Last night in New York City, the kind people at Google hosted
Continue readingThe End Of Work-Life Balance
We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended
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