Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
Continue readingTag: communications
The Niche Of Things And Other Stuff
When was the last time you went to a conference and took twelve pages of detailed notes? Here’s a truism:
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingBitcoin And The Future Of Business
Facebook is a license to print money. As far as social media goes and the growth of online social networking,
Continue readingThe Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingDon't Make Me Lie
The only thing I hate more than people who lie is when I’m being forced to lie to others. Don’t
Continue readingHow To Podcast – 2012 Edition
There’s a renewed interest in podcasting. Maybe a growing interest (depending on who you ask). Personally, I can’t think of
Continue readingWhy Email Needs A Facelift
There has got to be something better than email. Email has been around longer than you think (you check out
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingA Death In The Family… Missing Michael O'Connor Clark
I wish I knew Michael O’Connor Clark better. I joined Twist Image in 2002. The company already existed… sort of.
Continue readingCommunicating Without Words
"Words account for only 7% of all communication." That’s one data point that has been kicking around forever. The translation
Continue readingIn The Age Of (Digital) Anxiety
Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy
Continue readingThe Internet Could Be Closed For Business
Once upon a time… It wasn’t too long ago that many media pundits felt that the Internet would tip the
Continue readingThe New Retail Experience
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the
Continue readingFinding The Perfect Pitch
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingIt's Time To Defy Convention
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of
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