It’s probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job
Continue readingTag: communications
CTRL ALT Delete – The Business Book
CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is
Continue readingDoes This Blog Make Me Look Fat?
Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
Continue readingThe Year Of More
While many article and columns look back at the year that was or posture on the year that will be,
Continue readingLegacy Thinking
It’s easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something
Continue readingIs PowerPoint Making Us Stupid?
How many mindless presentations have you sat through in business and life? How many numbing slides have you had to
Continue readingGoogle+ It's Time To Make Your Move
Is Google+ going to be the right move for every business? Of course not. That being said, your business must
Continue readingNew Ways Of Working
As much as we embrace change, we are all creatures of habit. Back in 1988, I became interested in actually
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingThe Fleeting Value Of Content
Most content screams into an empty universe. It’s nice to create content with the intent of reaching a broad and
Continue readingThe Internet Is Not Evil
It’s easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don’t
Continue readingSpamming Mechanisms
It used to be a very clear line between what was considered spam and what was not. Things have changed
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingThe 10 Trends In Technology You Must Pay Attention To
"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals
Continue readingMarketing Lessons From Seth Godin
The best businesses have the marketing baked into the product and/or service. That seems rudimentary enough, but leave it to
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue reading5 Ways To Survive Your Inbox
I love email. I hate email. Most people probably have a similar love/hate relationship with email as they grapple daily
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingIt's A Great Icebreaker
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell
Continue readingWill A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear
Continue reading
Never another podcast episode or article 