You know the drill, the minute something becomes popular, some report comes out making claims about how much money is
Continue readingTag: communications
7 Things That Blogging Does
Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not
Continue readingYou Do This More Than Sleeping And Working
People spend more than half of their day consuming media. Making a statement like that should make you look at
Continue readingEarly Morning
When are you most inspired to create, tinker and experiment? I have memories of being a very young child and
Continue readingIt's A Cultural Thing (You Wouldn't Understand)
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingDigital Storyteller
The concept of transmedia and Digital Storytelling is the new Social Media. You can’t throw a Digital Marketing Strategist without
Continue readingProduct Is The New Marketing
Brands can’t hide any more. If you’re reading this Blog, you already knew that. Last night Jeff Bezos (founder and
Continue readingI'm A Creep
What is it about the human condition that makes us interested in the personal and public business of one another?
Continue readingHow To Make Money Using Social Media
How many times do you see a title like that? How many times does that make your eyes roll? There
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingA Marketing Revolution
Sir Ken Robinson is a brilliant speaker, thinker and evangelist. If you have never seen/heard Sir Ken Robinson speak, please
Continue readingWorking Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingThe iPhone Of The Future
How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs
Continue readingDon't Let Digital Marketing Make You Lazy
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you
Continue readingMarketing Critic
In looking at a newspaper or even more of the headier magazines, isn’t it always fascinating to see some of
Continue readingThe Truth (And Value) In Advertising
Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that
Continue readingWhat's Happening With Twitter?
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its
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