When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz
Continue readingTag: community
Kill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingYou're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you’re about?
Continue readingPushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life
Continue readingThe Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingIdeas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media.
Continue readingThe White Canvas
We all have the same opportunities. We all have the same channels. We all have access to the same people.
Continue readingBloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingThe One Thing About Building A Community
Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives
Continue readingAre Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It’s a tough question to answer. One
Continue readingComplaining Vs. Doing
Prior to Social Media and the ability for anyone to be a publisher, all individuals could really do is complain
Continue readingThe TED Experience
The truth is that TED is a lot more like a community than a conference, and that speaks volumes to
Continue readingWhat The World Needs Now
It does seem like everywhere you go and everywhere you turn, people have something (usually bad) to say about how
Continue readingThere Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It’s verboten. It’s against the
Continue readingThe Art Of Marketing
What would you pay to spend one full day learning all about Marketing? There actually is a price you can
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingHunting For Success
What is it that drives people to create a compelling Blog, to be active (and genius) on Twitter of Facebook?
Continue readingThe Moment Of Truth
Are people willing to pay for what you do? You can create great content. That content can generate all kinds
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
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