That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingTag: community
What Moved You In 2010
Every year, I fall more in love with writing, the written word and Blogging. From discovering new Bloggers who are
Continue readingThe Myth Of Work Life Balance
This is the time of year when individuals (people like you and I) start thinking more about work/life balance. Don’t
Continue readingThe 10 Core Values Of A Winning Personal Brand
What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Two Types Of Twitter Stars
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this
Continue readingBuilding A Community Is Not The Same As Building Word Of Mouth
When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingYou're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you’re about?
Continue readingPushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life
Continue readingThe Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingIdeas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media.
Continue readingThe White Canvas
We all have the same opportunities. We all have the same channels. We all have access to the same people.
Continue readingBloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingThe One Thing About Building A Community
Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives
Continue readingAre Brands Really "On" Twitter?
Are brands doing the right thing when they join Twitter and get involved? It’s a tough question to answer. One
Continue readingComplaining Vs. Doing
Prior to Social Media and the ability for anyone to be a publisher, all individuals could really do is complain
Continue readingThe TED Experience
The truth is that TED is a lot more like a community than a conference, and that speaks volumes to
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