"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingTag: community
Social Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingThe Key To Your Personal Brand
If there’s one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people
Continue readingBring Trust Agents And Six Pixels Of Separation To Your Community
Chris Brogan, Julien Smith and myself got to talking about expanding the audience for both of our books – Trust
Continue readingAn Expert With No Experience
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is
Continue readingYour Company Is A Media Company
One of the big ideas that comes out when we discuss Social Media is that any company can now publish
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingIt's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingThe Best Piece Of Business Advice
In the past few weeks, there have been countless discussions around being an Entrepreneur. It may have to do with
Continue reading6 Ways To Share More Content
When it comes to the Internet, everyone is interested in conversation, comments, friends, followers, tweets and more. But, one of
Continue readingThe Power Of Intent
The word "should" is more powerful than you might imagine. How do you think people should Blog, use Twitter or
Continue readingThe Slippery Slope Of Being Provocative
The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It’s the
Continue readingOn Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of
Continue readingThe Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really
Continue reading6 Steps Towards A New Economy
As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingBeyond The Hype
Once in a while, we all fall victim to the hype. It’s just the way it is. Much like rubber-necking,
Continue readingTracking The Power Of Twitter
There are many tools out there that allow you track Twitter. Some will show you just how popular an individual
Continue readingStart A Movement
Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care
Continue readingOn Journalism
If you’re interested in a career in Journalism, think long and hard about what it will mean to "be" a
Continue readingFresh Content
There is no way around it. One of the only ways to really get ahead in executing a compelling and
Continue readingGive First
There is one golden rule to success. It’s one many talk about. It’s one few remember. It’s one that makes
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