“Don’t call it a ‘brand.’ Call it ‘the business’ or ‘the company’.” This was the advice I was given to
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Tag: company
Calm Down, The Name "Oath" Ain't That Bad
People are very upset with the new company name, Oath. Oath is what the Verizon-owned AOL and Yahoo will be
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingOthers
We don’t celebrate our differences enough. It’s somewhat ironic, sad and true. If you look at the news, there is
Continue readingWhen The Going Gets Tough
"This will be my last day shining your shoes." I like getting my shoes shined. I don’t do it often
Continue readingGood To Great To Different
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes
Continue readingAlternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingTwitter For Travel
Social media can put you in good company, especially when you’re making connections on the fly. A few months back,
Continue readingThoughts On Creating A Great Company
If you had to distil everything you knew about business into one book, what would it look like? If you’re
Continue readingLearning From The Past
There’s sometimes more to learn from quitting or being fired from a job than you probably realize. Full disclosure: I’ve
Continue reading6 Steps Towards A New Economy
As we move out of the recession, we need to be prepared for how business will adapt as companies, once
Continue readingFortune 500 List Demonstrates The Power Of Blogging
While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still
Continue readingBuilding A Next Generation Company
It’s easy to think about Google, Apple or Twitter when you think about what a "next generation" company might look
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