Should we even call anything “digital” anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using
Continue readingTag: consumer behavior
My 3 Words For 2017
Happy New Year! Welcome to 2017. What’s your plan? It’s the second day of the new year, and you are
Continue readingThe Next Economy Company
There have been so many changes in business because of technology. We’re just getting started. There is no doubt that
Continue readingA Dying Breed
With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingThe Line Being Drawn Between Smartphones And Tablets
Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingWhat Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the
Continue readingWho Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingExpand Your Marketing Horizons
The Art of Marketing is coming to Toronto on March 5th, 2012. I’m very excited to announce that The Art
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